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Why Fashion Brand Cosabella Let a Robot Take Control of Its …

In this series, The Fix, Entrepreneur Associate Editor Lydia Belanger shares her conversations with founders and executives whose solutions to inefficiencies can inspire others to find new ways to save themselves time, money or hassle. Lingerie brand Cosabella has long experimented with up-and-coming technologies to get the word out about ...

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Med Students Are Studying Art. Here's Why You Should, T…

Artists aren’t the only professionals who can boost their skills by visiting galleries and studying the creations of others. In fact, a background in the visual arts may help anyone develop their observation, interpretation, description and research abilities. A recent study published in the medical journal Opthalmology found that medical ...

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5 Ways to Get to the Heart of Emotional Marketing…

Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that result in brand fans, replacing the loyalty marketing approach of years past. The proliferation of new ...

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The Modern Marketing Strategy Every Business Should Start Us…

What does your company’s marketing portfolio look like? 20 years ago, the average portfolio was filled with pieces — known as collateral — like advertisements, brochures, phone scripts or television spots.Some were there to pique interest in a product. Others pointed out a problem that the marketing company could solve for the potential ...

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