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How to Get Real Results (and Sales!) From Facebook Ads…

Editor’s Note: In “Tough Love Tuesday,” our first-ever summer success series, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up to our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips. When it comes to ...

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Want Customers to Buy? Use These Tested Advertising Strategi…

Is a long subject line better than short? Do green envelopes do better around Christmas? Is a postcard enough copy? There’s no reason to guess! Instead, you can apply tested principles in preparing your promotional materials that increase their effectiveness. Advertising legend Robert Collier called it “taking the guess out ...

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