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The Bodega Effect: Lessons In Branding From the Rise and Fal…

We’ve all heard the old adage, ‘There’s no such thing as bad publicity.” Tell that to the recently launched Bodega, a start-up supplying small personal “stores” within an apartment house or business, that would offer a tech-driven, automated replacement for the ubiquitous family-owned corner stores that have become an urban icon. ...

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