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9 Cool Ways You Can Use Data-Driven Marketing to Gain Custom…

Thanks to technology’s growing influence on our daily lives, it’s easier than ever before to collect data on consumer habits, wants and needs. Web analytics and other forms of data are a treasure trove of useful information for marketers looking to increase their customer base. Related: Data-Driven Marketing in 2016: Bigger, Faster, ...

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The New Most Interesting Man in the World…

I would have used a “Westworld”-like, dual-timelines approach, but the Dos Equis brand opted to slightly rework its “Most Interesting Man in the World” campaign. Out was septuagenarian spokesperson Andrew Goldsmith, who actually has had a pretty interesting life himself. In his place came French-born Augustin Legrand. The ad introducing the change aired during Dos ...

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7 Tips for Entrepreneurs Looking to Build Their Brands on Yo…

If video is part of your content strategy, building and branding your YouTube channel should be, too. In this episode of “Content Marketing Tips,” Entrepreneur Network partner and video content strategist Salma Jafra interviews Brian G. Johnson, author of Tube Ritual Volume I: Jumpstart Your Journey To 5000 YouTube Subscribers!, about his ...

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