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Selling Your Business

Email Validation: A Critical Success Factor in Email Marketing…

Businesses and consumers alike rely on emails for information and as a primary communication channel. As a result, email marketing is a high priority for businesses of all types and sizes. Despite the creation of comprehensive email strategies, very few companies include email validation as a weapon in their arsenal. Dead-end ...

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Chatbots 101: The Evolution of Customer Retention's Latest Trend…

Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » I have a special sickness. I love shedding light on startup-related buzzwords and trends. After publishing so many articles on growth hacking long ...

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5 Reasons You Can't Afford to Overlook It the Power of Diversity…

First, the good news. Diversity in the workplace is increasing, which gives organizations greater access to talent. It also generates a more inclusive corporate culture that mirrors the society in which we live. The not-so-good news? Diverse workplaces are not always easy to achieve, for many reasons. Some geographical areas are ...

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Why Businesses Are Building Pipelines Instead of Buying Lists…

Marketing a B2B company is challenging. Instead of reaching out to a widespread consumer market, you must first identify target businesses and then find the appropriate contact person at each of those businesses. Since personnel can change from one month to the next, sourcing and maintaining a database is tricky. When it ...

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