It’s that time of year again: On Sept. 12, Apple will make its next big product announcement. As ever, the launch has been accompanied by rampant rumors and speculation, but it wouldn’t be an Apple event without a little bit of mystery.
So what can Apple fans expect from the announcement? It’s going to double as a peek into the company’s brand new Apple Park campus in Cupertino, Calif., and it’s the first event to be held in the Steve Jobs Theater.
As to the products on display, it’s likely that there will be the rollout of the iPhone 7S and 7S Plus, and potentially a special 10th anniversary iPhone as well.
Whether that will be called the iPhone 8 is unclear, as is the price tag, which is rumored to retail for $1000. Bloomberg reported earlier this summer that the company is at work on facial recognition technology to unlock phones, a 3D sensor and a dedicated AI chip.
It also seems that the company will unveil its next class of smartwatches, the Apple Watch 3, a model that could have a better wireless charger, a FaceTime camera, a micro-LED display, cellular capabilities without having to connect your phone and options to monitor your sleep and breathing.
Apple reportedly has $1 billion to spend on original content in 2018 in a bid to compete with the likes of Amazon and Netflix, and at the launch event, it’s rumored that the company will present a new Apple TV set-top box that supports 4K resolution content, with downloads to be sold for $19.99 a piece.
Earlier this summer, Apple announced it’s Siri-powered smart home speaker the HomePod, and it stands to reason that more information about the device will also be offered at the event.